SourceWire standard

Syndication analytics

Reach is measured from recorded pickups and verified citations, never estimated.

Reach is measured from recorded pickups and verified citations, never estimated.

How we measure reach

Because SourceWire syndicates freely with no accounts, reach is measured from evidence rather than estimates: recorded republications (pickups), supplied placement URLs, attribution links back to the original story and the Madison Labs property where it was discovered, and feed and API usage.

Pickup tracking

Where a story was republished: outlet, URL, publication and detection dates, title, category, and verification state.

Attribution links

Links back to the original story: destination, anchor text, follow/nofollow state, and first/last seen dates.

AI citation tracking

Interfaces record when AI systems verifiably cite SourceWire stories. Only verified citations are counted; provider-specific monitoring remains a clearly labeled roadmap item.

No fake reach

We publish no traffic estimates, audience figures, or "potential reach." Anything not yet measured is honestly left blank.